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VisiÓn AmÉricas' Approach
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Identify business opportunities for a U.S. company seeking to invest in Latin America.
- Define the client's business needs and comparative advantages.
- Assemble team of trusted experts to plan and execute strategy.
- Assess regional political, economic, social, and regulatory issues to identify particular foreign markets.
- Analyze labor, logistics, real estate, utilities, services, demographics, to fine tune requirements based on company/industry needs.
- Tap on-the-ground network of experts to identify specific attractive locations and credible local partners.
- Study benefits and business opportunities that arise from existing trade and investment treaties.
- Design investment strategy and test against client's expectations.
- Organize on-site tours and meetings with key decision makers in the public and private sector and investment promotion agencies.
- Minimize political risks by engaging supportive local stakeholders.
- Engage U.S. embassy for "advocacy" and foreign government agencies for a "fair shake."
- Recruit reliable local legal, fiscal, engineering, and financial expertise.
- Identify sources of financial backing, including U.S. and multilateral bank lending.
- Negotiate contracts.

Expand government-wide opportunities for international security technology firm.
- Assess client's technology and capabilities, based on track record with specific U.S. agency.
- In some cases, recommend reliance on U.S. government-funded programs to support research, development and commercialization of cutting-edge technologies — as part of public-private partnerships.
- Conduct 360-degree review to identify applications for products or services in other U.S. government agencies.
- Leverage core capabilities at one agency to cultivate opportunities in other agencies.
- For example, contracts successfully implemented for the Department of Defense may have substantial applications in a series of Department of Homeland Security entities (or in State and local governments).
- Quantify and identify funding streams that can be tapped to deploy firm's services in other missions.
- Identify key decision makers in relevant executive branch agencies, as well as stakeholders in committees of jurisdiction in the U.S. Congress.
- Arrange site tours, testimonials, and briefings that will highlight the firm's successful execution of other U.S. government programs.
- Help ensure adequate funding in appropriations legislation for worthy programs offered by the client.
- Shepherd company through U.S. government contracting process.

Assist foreign investment promotion agencies to attract U.S. investment.
- Define the countries' business needs and understand the overall strategic direction.
- Assemble team of trusted experts to plan and execute strategy.
- Analyze current sectors and potential sectors for investments based on current capacity, educational levels, labor force, and skills sets, as well as historical industry experience.
- Determine competitive advantages and differentiation characteristics to promote the attraction of investments.
- Assess regional political, economic, social, and regulatory issues to identify particular foreign markets.
- Analyze potential market demand, "niche markets" opportunities, competitive forces, as well as specific target market.
- Tap on-the-ground international network of experts to identify potential customers.
- Study benefits and business opportunities that arise from existing investment treaties.
- Design marketing and communications strategy and test against client's expectations.
- Coordinate promotion activities in key international cities to attract identified targets.
- Manage relationship with potential clients through visits to the site location.
- Organize on-site tours and meetings for potential clients with public and private sector institutions and the investment promotion agency in the host country.
- Engage U.S. embassy for "advocacy" and foreign government agencies for a "fair shake."
- Recruit reliable local legal, fiscal, engineering, and financial expertise to give a "hands on" picture of investing in the host country.
- Negotiate contracts.
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